Episode 584 Steve Raye interviews Reka Haros in this installment of Get US Market Ready With Italian Wine People.
Reka Haros is a Marketer who inherited a small winery in Italy with her husband in 2002. Before that, she was marketing Dannon yogurts in a saturated market and developing communications strategies and advertising at Leo Burnett CEE for P&G washing powders and tampons.
From FMCG to the wine industry, her work experience allows her to have a vision and understanding of both small and big business marketing. She knows what it’s like to be the owner of a small winery and work with tiny budgets but also what it takes to direct global brands, plan and execute global and local marketing activities, be responsible for multi-million €/$ budgets, and be market-driven above all.
Reka is co-owner of Sfriso Winery, founder of Best of Veneto, and is an all-around marketer and entrepreneur.
Find out more about Reka by visiting:
Website: www.bestofveneto.com, www.sfrisowinery.com
For more information on Steve Raye you can check out Bevology inc here www.bevologyinc.com/
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Until next time, Cin Cin!