Welcome to Episode 873, What to Expect from Wine Online in 2022, with Paul Mabray.
Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide.
About today’s session:
We are entering a golden age of wine online that will forever change the way wineries think about customers, marketing, and channels. The landscape of wine discovery is changing forever and is not about algorithms, artificial intelligence, or machine learning, but about human beings.
About the Speaker
Paul Mabray has been a powerful agent of change in the wine industry for over twenty years. He began his career working in traditional three-tier sales and marketing with Napa Ale Works and later innovated direct-to-consumer sales and marketing models with Niebaum Coppola.
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About the Moderator:
Michelle Erland is a New York-based Sommelier and a Senior Account Executive with Colangelo & Partners Public Relations, an integrated communications agency that specializes in fine wine, spirits, and food. At C&P she works on an array of campaigns including Charles Krug, Marques de Murrieta, Benchmark Wine Group, Prosecco DOC, Frescobaldi, Barolo & Barbaresco, and Livio Felluga. Michelle is a graduate of the Intensive Sommelier Program at the International Culinary Center (French Culinary Institute) and a Certified Sommelier through the Court of Master Sommeliers, Americas. In 2017, she became a Vinitaly Italian Wine Ambassador. She holds an MBA with a concentration in the hospitality sector through Johnson & Wales University. In 2020, Michelle earned her Crisis Communication Certificate through Cornell University’s Johnson Graduate School of Management.
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