Italian Wine Podcast Episode episode 497: Wine Competitions and Scores vs. Social Media Stories and Pictures. What makes people buy?
Session by Robert Joseph and Polly Hammond
For the last three decades, the global wine industry has obsessed over numbers and medals. US retailers refused to list wines with less than 87 points while ones in Britain demanded at least a Bronze medal. Then, almost overnight, the secret to wine sales shifted to storytelling and eye-catching images on Instagram. Wine producers have every right to feel confused. In this session, Polly Hammond and Robert Joseph will attempt to make some sense of this situation.