Italian Wine Podcast Episode 409: IWP presents “How to Get U.S. Market-Ready” with Steve Raye. This is working with (or in spite of) distributors part one.
Distributors are a key pillar of the United States wine and spirits market that add significant value above and beyond warehousing and moving products.
Steve has pointers for how to understand and work with distributors in the interest of building a positive relationship that can benefit your brand.
Steve Raye, president and CEO of Bevology, Inc. and author of the book “How to Get U.S. Market-Ready,” helps wine and spirit brands enter the United States market.